Trademark infringement frequently occurs in the business world

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Apple vs. Apple: 6 Trademark Cases and What You Should Learn From Them Apple vs .Apple: 6 Trademark Cases and What You Can Learn From Them author image Written by: Sean Peek, Senior Analyst Updated Apr 24, 2024 Editor Verified: Chad Brooks, Managing Editor Business.com earns commissions from some listed providers. Editorial Guidelines. When should you trademark something for your business? A trademark can be essential protection against rival competitors stealing a successful business plan without paying compensation.


Not every company will pursue legal action to protect their trademarked product or services every time it happens, but they do it often enough to teach some lessons. Famous trademark cases to learn lebanon mobile phone numbers database fromMarvel and DC Comics over the word ‘superhero’ Believe it or not, the word “superhero” is currently a trademark for both Marvel and DC Comics, and they vigorously pursue other comic book publishers in court who dare to use the word on their title pages.


Some see this campaign as trademark bullying from two comic book titans, but no one has made a real effort to contest their ownership of the word “superhero” as a trademark. The two companies have certainly raised hostility among indie publishers and comic book fans. Is this litigiousness worth the animosity and expense? In the meantime, don’t include the word “superhero” on the label of any of your products or services; otherwise, Marvel and DC Comics might come knocking with an unpleasant legal surprise.