In the demand capture stage

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Host in-depth webinars or training that requires registration We know we covered offering training in the first section — it is a solid strategy for generating demand. However, it can also help capture demand depending on what topics you cover. For example, you might use demand generation to share seven ways to get more customers. That establishes your value and, well, generates demand for your offering.

You'll want to be a bit more in-depth and product-focused. For example, you might host a webinar to train users on a new feature, offer an in-depth demo, or walk them through complicated processes. Asking israel mobile phone numbers database users to sign up or register allows you to gather more information you can later use to reach out, retarget ads, or otherwise nurture them. Use niche targeting for paid ads Paid ads are incredibly effective for demand capture.


Awareness can also mean a lower CPC, which is awesome. At this stage, users already know who you are, what you offer, and have a solid understanding of the value you deliver. Leverage paid ads to show up at the top of search results, above organic results. The purpose here is to get attention from users who already know about your offering and have engaged with you in the demand generation stage.