Over time, WhatsApp has become one of the pioneering applications in the world of online communications. This has led many companies, businesses and public institutions to use it to sell their products, services or talk to their customers. For some time now, publishing institutions have been using it to offer support and information to people who need their services.
Governments have chosen to update the way they interact with people and have modified and modernized their processes using WhatsApp. That is why we decided to make this article and show you what the use fantuan database of WhatsApp is like for public institutions, in addition to telling you about the best tool for this, Callbell .
WhatsApp Growth
WhatsApp has evolved from a simple messaging app to a complete and comprehensive communication platform. The app has more than 3 billion users worldwide and a large percentage of them actively use it on a daily basis. Its strong growth demonstrates the ability of this app to adapt to people's needs and customs and remain relevant in an ever-changing digital world.
Over the years, WhatsApp has become people's favorite application to communicate and ask questions about their favorite services and products. This is how institutions have decided to adopt this technology and start developing strategies for this means of communication.
WhatsApp for public institutions
How to use WhatsApp for public institutions?
To use WhatsApp in public institutions, it is extremely necessary for government entities to use BSP applications to configure and manage WhatsApp environment for different government sectors.
In this case, we will explain how public institutions can use WhatsApp to serve people using Callbell.
Callbell is a tool developed primarily for companies to offer sales or support to their customers via social networks ( Instagram direct, Telegram, Facebook Messenger or WhatsApp ).
Its platform offers features specially developed for the business environment. You have a metrics section where you can track your business. Similarly,
you also have the option to enable automatic routing that assigns conversations, internal chat between agents, conversation derivation, chatbot to automate, CRM for database, Broadcast for mass message campaigns and all this in one place.
Now that we have a more complete picture, let's move on to the steps of using WhatsApp for public institutions.
1) First, institutions must create a Callbell account by clicking here.
2) Later we need to connect WhatsApp Business API , you can follow this guide to do it correctly.
3) Once WhatsApp is connected, we will add all the people who will form the teams of the different departments that will serve the people. For example, if it is a police institute, we will add all the agents who will be in charge of responding to emergencies and we will create different departments depending on the severity of the situation.
Callbell will subdivide conversations by type and severity, based on the information provided by the person, and the conversation will be automatically sent to the appropriate agent for immediate handling.
4) After creating the teams and adding the people, we will be able to do several things to improve the user experience, such as activating the CRM to have a database, using funnels to divide conversations into types, sending information by broadcast, generating a chatbot that responds automatically and much more.