For example, Instagram Stories is something that we do occasionally now
Posted: Sat Dec 28, 2024 4:51 am
A lot of my work in the initial months — I’ve been there for just over a year now — was doing a lot of cleanup of our variety of social channels, from even just resetting passwords and making sure everything was accessible by the people who needed to access them … archiving our Instagram Stories because they were kind of just all over the place when I came in. There wasn’t a lot of strategy behind them.
But the social industry has moved from being … much more cop list of israel cell phone numbers y-based — with tweets and Facebook posts and links — to something that’s much more video-based, which requires a lot more planning, a lot more budget against it. Production is not an easy thing, as we’ve had to start to make more videos. It’s also been a question of, “Hey, we don’t have as much time to do these other things.
” Ideally, if you have a robust social team, every single channel requires its own strategy and programming because the way you program for TikTok is different; the way you program for Instagram Stories is different from the Instagram feed. The way you program for Threads is different than Twitter/X. Same for Facebook. And what we do is, we do a lot of cross-posting. And we acknowledge when we’re putting something that actually has a little bit more of an Instagram feel to it on TikTok.
But the social industry has moved from being … much more cop list of israel cell phone numbers y-based — with tweets and Facebook posts and links — to something that’s much more video-based, which requires a lot more planning, a lot more budget against it. Production is not an easy thing, as we’ve had to start to make more videos. It’s also been a question of, “Hey, we don’t have as much time to do these other things.
” Ideally, if you have a robust social team, every single channel requires its own strategy and programming because the way you program for TikTok is different; the way you program for Instagram Stories is different from the Instagram feed. The way you program for Threads is different than Twitter/X. Same for Facebook. And what we do is, we do a lot of cross-posting. And we acknowledge when we’re putting something that actually has a little bit more of an Instagram feel to it on TikTok.