But how does Paid Search work?

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Advertising on Facebook ads could be considered similar to Google Ads since advertisers using both platforms are essentially promoting their business via the Internet.

The difference, however, is in the basis: while Google relies on paid search, which allows companies to find new customers through keywords, paid social allows users to find companies based on the things they are interested in and the ways they behave online.

Facebook Ads allows you to show your ads across the Meta universe, which isn't just Facebook.

In fact, Facebook Ads are not only made up of posts that are sponsored, but since there are many partners, such as Instagram or Whatsapp and other partner websites, it is possible to see the ads on different placements.

For example, the right column of Facebook or maybe the Instagram feed or the inbox on Messenger.

Facebook Ads

Over the years, Facebook has become very competitive, largely due to brazil telegram users mobile phone number list the fact that it has the largest number of active users of any social network.

This allows for an optimal space for companies to showcase their products or services, exposing them to the entire world.

But how does Facebook identify the ideal recipients for your advertising?

With 2 billion people registered, Facebook collects a lot of data from all users on the platform and by analyzing this data through a sophisticated algorithm, it chooses the right person for that specific ad.

This is a very advanced algorithm that precisely identifies potentially interested users, whose personal data and interests are available.

We can sum it all up in one little maxim…

If Google Ads helps your business find new customers, Facebook helps new customers find your business and products.

Today, having transversal skills in the world of advertising and knowing how to create advertising campaigns on various platforms, such as Google and YouTube, Meta, LinkedIn and Tik Tok, is a fundamental and increasingly sought-after skill in the world of digital marketing. This is precisely why we created the Advertising Start course , where we condensed our experience in the world of online advertising.