Leverage the curiosity gap. Write an irresistible

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Leverage the curiosity gap. Write an irresistible headline that teases what’s in the piece without giving it away completely.

Curiosity is one of the most powerful human emotions, and wielding it effectively is all about balance. The trick is to provide just enough information to drive people to learn more, but not so much that they don’t feel compelled to investigate further.

Lastly, be sure to optimize for search and social. These two channels will buy cayman islands number database major sources of traffic for your content, so you need to be concerned with how your article headlines will be read and interpreted on these platforms.

Is your headline exciting to tweet?
Will it stand out in the noisy Facebook feed?
Does it include a featured image that people will click on from Pinterest?
Using keywords to increase your chances of showing up in search results is always a good idea (more on that later), but you need to give yourself every opportunity you can to help engineer a headline that can accurately reflect your content and go viral on social.

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3. Hook Your Readers From the Start
How to Write Blog Post Introduction (Hook and Lead in Examples)

You have one sentence, two at most, to entice readers and draw them into reading your blog post. Journalists call this the lede.

And just like meeting someone for the first time, first impressions with a blog post are critical and affect whether we choose to get to know someone better—or make our way to exit.

"If you hope to keep readers on your blog post, you've got to make a strong first impression with a compelling lede."
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As you’re learning how to write a blog post, here are a few do’s and don’ts for crafting an interesting introduction:

Do:

Use colorful language
Open with a startling statistic
Start with a quote
Use drama or humor
Leverage eye-catching formatting (like bold and italics)
Don’t:

Use a cliche that’ll leave readers rolling their eyes
Bury the lede (failing to tease the most interesting point in your article)
State the obvious
The easiest strategy for crafting a compelling lede is to answer the who, what, where, when and why as soon as possible.

And this may sound counterintuitive when just learning how to write a blog post, but another useful strategy is to start with your conclusion first.

In the age of short attention spans, people have grown tired of wasting time on clickbait blog posts that go nowhere—which is why it pays dividends to invest in learning how to write faster, too.