How Does the Loyalty Loop Model Work? To understand the Loyalty Loop

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First we have to take a look at how a Marketing Funnel works. It is a concept created to reflect the journey that customers take from wanting something to making a purchase. A Marketing Funnel has six stages: awareness, interest, consideration, intent, evaluation, and purchase. This path usually follows the process of choosing a brand, from discovering it to deciding it is the best option for them.


In the Loyalty Loop, however, the customers already know and have already chosen you. Using the same portugal telegram number list framework would be redundant. That is why this concept cuts the first stages and focuses not on a straight path to conversion, but a loop that reinforces this relationship and encourages recurrent purchases. Loyalty Loop example. Source: SlideShare As with any purchase, the stages of consideration and evaluation are still present.


But the loop gains three new steps: Enjoyment, Advocacy, and Bond. Enjoyment The Enjoyment stage is all about experiences. It is the moment the customer consolidates their expectations. The more you meet them, or even surpass them, the more positive the impact on loyalty building is. Advocacy If that first impression is successful, customers go to phase two, the Advocacy stage. They are so satisfied with the purchase that they talk about it, recommend it, show it to family, friends, and followers.