Some of this work might be considered active prospecting

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Which is where you come up with specific details of those you’re looking to present your product to. This is the point in the overall process where you sit down and compile a list of names, contact information, and other details for use later on in the process. Passive prospecting is also an important step. This is where you would utilize marketing tools to attract buyers within your particular niche, such as: Content creation.


Video marketing. SEO. Social media. While both are viable options for prospecting, the ultimate differencepoland telegram number list is the size of your SaaS firm and your overall goals. Higher-priced SaaS solutions generally require more active prospecting, while smaller individual use platforms are easily marketed with passive prospecting. Ideally, a long-term strategy should encompass elements of both. 3. Qualifying An important part of a SaaS sales representative’s job is qualifying leads to see if they are ideal candidates.


This can be done either once the lead becomes somewhat warm or after they sign up for a free trial to the platform. There are tools to help you score leads to determine their likelihood of purchasing, but often the best bet is to follow up to see if they have any questions about the SaaS platform. Providing education and training resources at the beginning is a good way to ensure your lead knows that your team is serious about support.