There is a clear bias in favor of platform long-termers, and it is difficult for newcomers to get into recommendations. But these things should be corrected over time if Yandex is serious about making Zen one of the monopolists on the market. The post editor and video player are, frankly speaking, still a bit crooked. There are complaints from both regular users and authors.
These are the things that the platform creators should pay attention to in the near future. Does Zen have a future? Definitely. The platform has a basis and potential. The Russian market is huge. No matter afghanistan phone number lead how tough the conditions of our economy are now, funds for the development of the service will be found.
The state will help, advertisers will warm up the platform with their budgets. The social factor is a bit more complicated. In the early years, Zen was a branch of Odnoklassniki. The 35-45+ audience on the Internet has very specific behavior patterns: they like to comment, pour negativity, dislike, but are very reluctant to trust online purchases.
But the situation promises to improve and, moreover, has already begun to do so. All hope lies with the sought-after content producers who are gradually pulling a younger and more active audience from YouTube and Telegram. The first one can close for Russian users at any moment, and the second one clearly does not provide the same opportunities as Zen.
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