Compare offers and references
Posted: Sun Jan 05, 2025 7:05 am
Once you have selected several potential communication agencies, it is time to compare their offers and references. Consult their website, their portfolio, their client testimonials or their social networks. You can also ask them to show you examples of projects similar to yours, or to submit a personalized proposal. The goal is to evaluate the quality of their work, their creativity, their experience, their responsiveness and their professionalism.
4. Meet the teams
Choosing a communications agency is not only based on technical or accounting directors email lists financial criteria, but also on human criteria. It is essential to meet the teams that will work on your project, to discuss with them, to feel the feeling. You must ensure that you share the same vision, the same values, the same expectations. Also, check that the agency is available. A good relationship of trust and collaboration is the key to successful communication.
5. Negotiate the terms of the contract
Once you have chosen the right communications agency, you need to negotiate the terms of the contract. This involves defining the scope of the mission, deliverables, deadlines, costs, payment terms, confidentiality clauses, etc. It is also necessary to provide for the terms of monitoring and evaluation of the project, performance indicators, meetings or reports. The contract must be clear, detailed and signed by both parties, to avoid any misunderstanding or dispute.
4. Meet the teams
Choosing a communications agency is not only based on technical or accounting directors email lists financial criteria, but also on human criteria. It is essential to meet the teams that will work on your project, to discuss with them, to feel the feeling. You must ensure that you share the same vision, the same values, the same expectations. Also, check that the agency is available. A good relationship of trust and collaboration is the key to successful communication.
5. Negotiate the terms of the contract
Once you have chosen the right communications agency, you need to negotiate the terms of the contract. This involves defining the scope of the mission, deliverables, deadlines, costs, payment terms, confidentiality clauses, etc. It is also necessary to provide for the terms of monitoring and evaluation of the project, performance indicators, meetings or reports. The contract must be clear, detailed and signed by both parties, to avoid any misunderstanding or dispute.