Pros & Cons of Push Notifications

shaownislam628 · Post by **shaownislam628** » Sat Dec 21, 2024 4:15 am

2. It can be considered as spam. SMS messages can easily come across as spam. Granted, you’re technically not spamming your customers because you have their permission. But remember that sendin iranian whatsapp g many promo messages and bombarding their phones with notifications can feel spammy, obsessive, desperate, and flat-out clingy.

The implication is obvious — they will take back their permission by unsubscribing, blocking you, or, worst case scenario, reporting your text as spam.

3. Strict government rules. You are one illegal SMS message away from getting hit by a high fine. The government takes customers' privacy seriously, and marketers are mandated to follow the opt-in/opt-out laws of mobile marketing. Strict government rules, coupled with spam filters that can detect and stop spam messages, make it even more crucial to obtain explicit customer consent before launching any SMS marketing campaign.

Here’s a real-life example. Papa John’s Pizza was slapped with a $250 million fine for sending SMS alerts to customers (even after midnight) without their permission.

Push notifications are mobile marketing channels built into almost every mobile app. This begs you to wonder, what are push notifications?

Push notifications are mobile-first communication channels that send short, pop-up messages to users even when the app is not in use. App owners can leverage push notifications to grab users’ attention and convey updates, promos, reminders, discounts, and many more.

Unlike SMS messages, push app notifications can include images, logos, URLs, emojis, text, titles, and other elements. However, just like every marketing channel, push notifications have their pros and cons. Below is an example of push notifications.

Push notification
Pros of Push Notifications
When done right, push ads can effectively attract clients and keep them engaged for the following reasons.

1. Visibility. App push notifications have a high visibility rate because they pop up even when subscribers are inactive. Such messages also appear on your smartphone’s notification center or on top of all windows.

2. Push notifications drive retention. Push alerts can help you boost your app retention. For instance, Rocket, an international food delivery app decreased churn of new users by 40 percent, thanks to triggered mobile pushes that were sent to app users who made no orders. This is facilitated by pop-offs aimed at re-engaging clients every now and then.