Example of Miran's mailing list

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Employers are often judged by their star employees, especially in the tech community, so it pays to give them a voice.
There are practically no original newsletters from B2B brands on the Russian-language market, including in IT. Due to its freshness, this format will attract more audience than another Telegram channel. In addition, the letter can be designed as you like - and social networks have limited functionality.


For example, this is how we format letters in our newsletter “Honestly”

Four pitfalls and six ways to avoid them
While we were creating our own newsletter, we hit a bangladesh phone number lead few bumps in the road - these are the problems that most newbies probably encounter:

It is not clear where to get subscribers to start.
The concept of the newsletter seems cool, but in the end it doesn't motivate anyone.
It is not possible to send out newsletters regularly.
The result is not noticeable or is worse than expected.
Here's how to avoid these risks:

You don't need a huge base to launch a content mailing list - in B2B you can start with a dozen readers. And if you have more than a hundred contacts - that's already a great deal.
Where to get them? Send a personal welcome letter to an existing email base. If you haven't done mailings before, write to social networks, put a subscription form on the site.



It is also better to make the invitation to subscribe live - like the Igumnov Group

If your budget allows, you can connect paid targeting. And make a short, bright landing page: explain what the newsletter is, who will be running it, and why it’s worth subscribing.