(plates and cutlery) 
(wine glass) 
(Burger) 
(Pizza) 
(salad) 
(Sushi) 
(bowl of food) 
(Clinking glasses) 
(champagne bottle) 
(party face) 
(star) 
(confetti) 
(cake) 
(ice cream) 
(coffee cup) Make sure that your logo is included in every newsletter for recognition and your contact information (address, telephone number, email address, opening hours). Pictures of food, drinks and the ambience add value to your mailings, but choose them sparingly - one or two photos per newsletter are usually sufficient, as the recipients must first agree to the display of images.Keep the content of your newsletter as short as possible, but as long as necessary. Your guests should be able to recognize relevant news just by skimming through it. Avoid long blocks of text and choose a line spacing that is not too narrow - this is particularly important as many emails are read on smartphones. Writing in a relaxed and entertaining manner can also score points. Also use so-called calls-to-actions (CTA) to encourage your contacts to take action, such as clicking on a link to your online reservation form, your online shop or your restaurant website. Also remember: A clearly visible unsubscribe link in the footer is required by data protection law and is therefore an absolute must in every newsletter. Reputable providers prevent this link from being removed by mistake, so you are always on the safe side. Ideas for interesting and varied email marketing There are many reasons to send emails to your guests to regularly inform and inspire them. We have collected a few ideas on how you as a restaurateur can make your email marketing varied and interesting: Anniversaries : Celebrate your restaurant's anniversary with a special email.