Clean Origins Newsletter
Source: Macinato
Remember, sometimes less is more. Stick to your core offering and you can’t go wrong.
#2. Use your glances strategically
If you use human faces in your newsletters, facial expressions can convey a lot of information.
According to Katelyn Bourgain , founder of the newsletter "Why We Buy" and an expert in shopping psychology, "the human mind loves visual cues. We naturally look for faces and instinctively thailand whatsapp create them even from inanimate objects. It's the same part of the brain that lights up when you see a face and lights up when you see emojis."
But while you’re diving into faces and human features, Katelyn also recommends using gazes strategically and keeping them close to the value proposition or CTA (call to action).
In his words, “people naturally follow your gaze and are more likely to read the text or notice the product.”
One of Dr. Robert Cialdini's seven principles of persuasion is unity, which states that if people feel more included, they are much more likely to participate in an activity.
When it comes to newsletter design, this means using inclusive elements in your design (e.g., images of people of different ethnicities or with different facial features).