Sustainability, the rejection of racism, the defense of animal rights and the like have always been a priority for many consumers who want companies to make it easier for them to make positive decisions for the planet and human coexistence.
They also expect companies, now more than ever, to make a constructive albania number data contribution to society and to honour their commitments. In response to these demands, it has been observed that brands are shifting their attention from simply looking for ways to reduce their environmental impact, to being more inclusive and going beyond selling a service or good.
They are now pursuing more ambitious goals. Companies and organizations are taking a more active role in drawing attention to important issues and motivating others to take action.
For example, launching clever advertising campaigns to help conserve seas around the world, reduce carbon footprint, embrace minorities, support causes aimed at respecting human rights and the like will dominate digital marketing trends for 2023.
Taking advantage of videos on YouTube, posts on TikTok, Instagram and other platforms is a good way to support these causes, including organizations such as Greenpeace, Amnesty International or other more local organizations in which companies operate.
However, it is unacceptable to “greenwash” a company by claiming in its advertising that it supports a cause that is in line with that objective. The commitment must be genuine and long-term to a cause that must be demonstrated by actions, not just words.