Futurebrand creates XBETTERS , the first collection of NFTs from BETANDEAL , a company in the gaming sector. For people who are not up to date in this sector, an NFT (Non-Fungible Token) is a unique digital work of art certified using blockchain technology .
It is a collection of 3,000 NFTs focused on providing benefits and units to their owners. The main objective of XBETTERS (XB) is to use blockchain technology to improve transparency, payments and audience loyalty.
Access to XB will allow the brand's followers to enter raffles for tickets to sporting events, participate in a League of betting tipsters or have access to an exclusive chat for NFT owners.
FutureBrand created the purpose of the collection, its narrative latvia number data and visual identity, as well as the creation of the XBETTERS through 3D generative art . Like all NFTs, each XB is unique and unrepeatable, with its own identity, accessories and personality, inspired by the igamer community. The goal is for each user to feel represented by their NFT, an extension of their personality within the world of betting tipsters.
NFTs and Web3 , which allows the generation of networked commercial and social relationships, eliminating intermediaries, platforms, servers and centralized authorizations to enhance direct interaction between its users.
Branding often invites brands to put the user at the center. And in Web3, this becomes more true than ever. This is the evolution of the business-as-usual model, as people become decentralized owners of certain brand assets. People become an active part of the business.
NFTs open up a new world of possibilities and tools . It is not yet clear how brands will generate their own collections, but it will be necessary to generate trust and value through tangible and meaningful actions that link the digital with the physical.