Therefore, you need to do a thorough research

[sumaiyaafrin]

Ad copy creates a compelling reason for the user to take action. So an ad copy adds equal weight just like the landing page to a campaign. The main purpose of creating an ad copy is to provide the relevant information to the user for the exact query.


For example, if a user is searching for a PPC iceland phone data campaign expert, showing the results of SEO experts would be irrelevant. The perfect ad copy saves time and effort for the users and at the same time maximizes the CTR. In other words, an ad copy summarizes the intent of the landing page.


Performance Measurement It’s rare to run a perfect PPC ad on the first go. on the running ads to check their performance. Looking at the information provided, conversion rates, bounce rates, and other results, you get the chance to improve the advertisements.