Analyze Competitors' Keyword Strategies

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Strategy 2: Evaluate search volume to understand keyword priority and potential traffic.
The higher the search volume, the higher the potential traffic for the topic - if you can rank well. Let's take one of the competitors' domains and analyze its main keywords.


Keyword tracking - competitor's domains and its top keywords
In this case, the competitor is ranking #1 for Colorado resorts for the keyword ski, which could be a good topic to target. We can also see that they are getting about 9,532 organic el salvador whatsapp traffic from a single keyword. However, it will be difficult to beat them since they are ranking #1. Let’s check out what keywords the page is ranking for to find more opportunities.


Keyword Impressions
The situation is different when you filter for keywords that rank in the fourth to tenth positions. Notice that the search volume for these keywords is significantly lower. These could be considered long-tail keywords, which are a quick win to outrank your competitor, since most keywords are considered long-tail .

Strategy 3: Use tools to assess the difficulty and opportunity of ranking for these keywords.
Volume alone does not determine the value of keywords. You also need to consider difficulty and the ability to outrank competitors. Most SEO tools have a keyword difficulty metric that will help you determine how difficult it is to rank for a particular keyword.