Our algorithm generates more than 350 optimization recommendations per day and the result is a radical increase in return on advertising investment from the first month of the campaign.
We are able to extract diagnostic information and business intelligence from the luxembourg number data vast majority of eRetailers and Marketplaces , both general and sector-specific. From them we obtain visibility analysis, prices, search volume by type of term (brand, category and competition), as well as the sentiment of product reviews that are a key to generating sales.
This year we have decided to diversify our market offering by launching the integration of Criteo into our advertising optimization platform. This will expand the range of investment and sales management possibilities for our clients in Marketplaces such as Carrefour, Fnac, DIA or MediaMarkt , within this new world called Retail Media.
In this way, we operate all the marketplaces in parallel, both Amazon and the rest. With this, we are able to balance advertising investments towards the eRetailers that offer the most profitable return possibilities for the brand.
Why would you say it is necessary for a Market brand to be present in a Marketplace?
Five years ago I would have told you that it is for the same reason that brands choose to have corners in the busiest shopping centres or on the busiest streets. It is essential and more efficient to be in the exact spot where the audiences are concentrated.