The social media content plan is a tool that will allow you to organize, project and systematize what material to publish, with what objective and through what channel.
The format of the planning will vary according to the needs of your brand. The important thing is that it is an accessible and easy-to-understand document.
The goal of a social media content plan is to guide and number data simplify your work . Therefore, the more specific and detailed it is, the easier it will be to measure the performance of your posts.
Without a doubt, developing a content creation strategy for social networks will give you great competitive advantages.
Now, do you want to know what types of social media content can position your brand? Take note and start scrolling !
How to make a social media content plan in 6 steps?
Below, we offer you a step-by-step guide to creating content on social media in an organized way:
Define your buyer persona .
Set the goals.
Determine which social networks you are going to use.
Design a social media content calendar .
Select the promotion media.
Measure the results.
Let's take a closer look at each one!
1. Define your buyer persona
Creating content for social media has to be targeted at your ideal customer. To do this, you need to establish who your buyer persona is , that is, the archetype of your ideal customer.
To define your buyer persona , research real data about the people who interact with your brand and establish in detail what their consumption habits, age, needs, interests and challenges are.
Creating social media content that conveys your brand's values involves knowing your ideal customer in detail. For example: Juan is 40 years old and in a relationship. He has a full-time job, but is looking for entrepreneurial opportunities. In his free time, he uses Instagram, plays sports, and spends time with his family and friends.
Establishing one or more buyer personas will allow you to adjust your social media content plan , communicate more assertively with your audience, convey your philosophy and respond to their concerns.
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Keys to defining your target audience and connecting with your audience
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2. Set the objectives
Objectives are what will guide all your actions. They will define how you will organize your content for social networks and what you will focus on.
Set realistic, measurable, specific and achievable goals to make your social media content plan effective. Some options include.