What is customer segmentation and why is it important?
Posted: Mon Jan 06, 2025 6:53 am
Sales teams may be looking for a new customer relationship management (CRM) platform, while sales managers may be looking for hybrid meeting tools to easily and accurately inform the board and team members of decisions made.
To this end, they can send notes to their team to share information, and this becomes even more efficient if you take minutes of a board meeting to condense all decisions.
By creating segmented campaigns, you can cater to each individual group and avoid alienating subgroups that need special attention.
This could mean you have one peru whatsapp campaign highlighting the benefits of your lead scoring tool, another demonstrating your dashboard visualization styles, another marketing your latest CRM , and another promoting your meeting tools and templates.
Imagine if you only focused on your CRM features or created ads that talked about your lead scoring tool. If you don’t get your subgroups interested in something they didn’t know they needed, you risk alienating them and possibly losing them altogether.
Customer Segmentation - 9 Options
There is no one-size-fits-all approach to customer segmentation .
How you structure customer segmentation in your marketing campaigns will and should depend on your offerings, goals, and target audience. Running A/B tests can help you figure out how to segment your audience effectively.
To this end, they can send notes to their team to share information, and this becomes even more efficient if you take minutes of a board meeting to condense all decisions.
By creating segmented campaigns, you can cater to each individual group and avoid alienating subgroups that need special attention.
This could mean you have one peru whatsapp campaign highlighting the benefits of your lead scoring tool, another demonstrating your dashboard visualization styles, another marketing your latest CRM , and another promoting your meeting tools and templates.
Imagine if you only focused on your CRM features or created ads that talked about your lead scoring tool. If you don’t get your subgroups interested in something they didn’t know they needed, you risk alienating them and possibly losing them altogether.
Customer Segmentation - 9 Options
There is no one-size-fits-all approach to customer segmentation .
How you structure customer segmentation in your marketing campaigns will and should depend on your offerings, goals, and target audience. Running A/B tests can help you figure out how to segment your audience effectively.