Google Analytics Custom Reports for PPC
Posted: Mon Jan 06, 2025 8:08 am
A starting point for customizing reports is to fine-tune the basic reports. For example, you can customize the basic Lifecycle - Acquisition - Overview report.
By selecting "View Google Ads campaigns", you can access a complete overview of your campaigns.
This section provides campaign poland whatsapp names, user engagement, session data, revenue metrics, costs, event counts, etc. Additionally, you can explore deeper insights into ad groups, keywords, ad network types, and specific account details.
You can start customizing by adding any metrics or dimensions you need to this report.
But before we dive into customizing reports, let’s discuss the benefits and some limitations of GA4 custom reports.
Benefits of GA4 Custom Reports
To better understand custom reports in PPC, there are four main benefits that come with using them.
Custom Views - Google Analytics custom reports give you more insight into what's working with your website and what's not. They help you understand the effectiveness of your ads, your audience, your conversion funnel , and every stage of it.
By selecting "View Google Ads campaigns", you can access a complete overview of your campaigns.
This section provides campaign poland whatsapp names, user engagement, session data, revenue metrics, costs, event counts, etc. Additionally, you can explore deeper insights into ad groups, keywords, ad network types, and specific account details.
You can start customizing by adding any metrics or dimensions you need to this report.
But before we dive into customizing reports, let’s discuss the benefits and some limitations of GA4 custom reports.
Benefits of GA4 Custom Reports
To better understand custom reports in PPC, there are four main benefits that come with using them.
Custom Views - Google Analytics custom reports give you more insight into what's working with your website and what's not. They help you understand the effectiveness of your ads, your audience, your conversion funnel , and every stage of it.