How does the Google search engine work?
Posted: Mon Jan 06, 2025 8:15 am
### Indexing
The second phase is known as indexing: Google analyzes the listed results, including texts and media, and stores them in its database. Remember that Google only indexes pages that have been crawled.
Algorithms ###
Finally, based on the search query (keyword), Google index (Google database) and algorithms determine the results to display. Here are the latest Google algorithms that play a key role in improving search engine rankings:
BERT: BERT, or Bidirectional Encoder Representations from Transformers, is Google's AI language model that helps understand the context behind searches using Natural Language portugal whatsapp Processing (NLP) and Natural Language Understanding (NLU). Unlike Google's previous algorithms, which failed to understand human context and prepositions, BERT can understand and provide search results based on user intent.
Panda: The Panda algorithm, now part of Google's main algorithm since 2016, assigns a quality score to web pages, which is then used as a ranking factor. You can now perform regular site audits and identify duplicate content, thin content, keyword stuffing, and more.
Hummingbird: With the Hummingbird algorithm, Google is able to better understand user search queries and provide search results based on the user's intent. Unlike other algorithms, it does not prioritize keywords, but highlights the user's needs with the help of synonyms, co-occurring terms, and latent semantic indexing.
The second phase is known as indexing: Google analyzes the listed results, including texts and media, and stores them in its database. Remember that Google only indexes pages that have been crawled.
Algorithms ###
Finally, based on the search query (keyword), Google index (Google database) and algorithms determine the results to display. Here are the latest Google algorithms that play a key role in improving search engine rankings:
BERT: BERT, or Bidirectional Encoder Representations from Transformers, is Google's AI language model that helps understand the context behind searches using Natural Language portugal whatsapp Processing (NLP) and Natural Language Understanding (NLU). Unlike Google's previous algorithms, which failed to understand human context and prepositions, BERT can understand and provide search results based on user intent.
Panda: The Panda algorithm, now part of Google's main algorithm since 2016, assigns a quality score to web pages, which is then used as a ranking factor. You can now perform regular site audits and identify duplicate content, thin content, keyword stuffing, and more.
Hummingbird: With the Hummingbird algorithm, Google is able to better understand user search queries and provide search results based on the user's intent. Unlike other algorithms, it does not prioritize keywords, but highlights the user's needs with the help of synonyms, co-occurring terms, and latent semantic indexing.