How to measure if the campaign is effective?
Posted: Mon Jan 06, 2025 8:16 am
Influencer size: 1-10k followers
Gender : Female
Audience location : Barcelona
Target audience gender : 60% women
Category : Beauty
According to María Marqués, Marketing Manager at HypeAuditor, there are KPIs or key metrics:
Reach: This helps us understand the exposure of influencer posts. “Only when you saudi arabia number data know how many people saw your campaign can you know how much it was worth,” she says.
Engagement Rate (ER): This metric helps you understand how the influencer’s post is performing among your audience. It helps you understand how well the brand and its relationship with the audience has been received. It is worth noting that the average ER percentage varies by platform.
Conversions : This is a user's reaction to your call to action (CTA).
Return on Investment (ROI) : ROI shows the relationship between your net income and investment and is a good indicator of whether your campaign was effective.
Cost per acquisition (CPA): CPA calculates how much a business spends on a customer’s purchasing journey from the top of the funnel to conversion.
Website Visitors: Referral Traffic – This is a metric that measures how many people your influencer campaign brought to your website.
Audience growth rate: Measures how many new followers your brand gained in a certain period of time.
Gender : Female
Audience location : Barcelona
Target audience gender : 60% women
Category : Beauty
According to María Marqués, Marketing Manager at HypeAuditor, there are KPIs or key metrics:
Reach: This helps us understand the exposure of influencer posts. “Only when you saudi arabia number data know how many people saw your campaign can you know how much it was worth,” she says.
Engagement Rate (ER): This metric helps you understand how the influencer’s post is performing among your audience. It helps you understand how well the brand and its relationship with the audience has been received. It is worth noting that the average ER percentage varies by platform.
Conversions : This is a user's reaction to your call to action (CTA).
Return on Investment (ROI) : ROI shows the relationship between your net income and investment and is a good indicator of whether your campaign was effective.
Cost per acquisition (CPA): CPA calculates how much a business spends on a customer’s purchasing journey from the top of the funnel to conversion.
Website Visitors: Referral Traffic – This is a metric that measures how many people your influencer campaign brought to your website.
Audience growth rate: Measures how many new followers your brand gained in a certain period of time.