Customer journey: practical example
Posted: Mon Jan 06, 2025 8:21 am
Let's apply what we've learned to a concrete example: a yoga clothing business .
The brand wants to create a customer journey map with the aim of increasing its online sales. Thus, it researches and describes the profile of its main buyer persona: women aged 30 to 50, interested in spirituality and active on Instagram.
Once the contact points have been identified, the brand decides to advertise to that target and carry out activities with meditation and mindfulness influencers on that network. Thus, a girl who follows one of those accounts decides to visit the website link where she will find a pop-up offering a 30% discount on the first purchase.
In addition, the woman finds positive comments and phone data interviews with yoga gurus on spirituality on the website. Finally, attracted by the coherence of the brand's values and the promotion, she decides to buy a garment.
Now that you know how to create a customer journey , it's time to put the concepts you've learned into practice to increase sales in your online business.
Don't have one yet? With Tiendanube you can create your store and professionalize your brand with our design templates and powerful integrations. What are you waiting for to offer your customers the best experience at every stage of their journey.
Tools for creating landing pages
Landing pages are pages that aim to convert visitors into leads , that is, users with greater potential to become your customers.
Creating a landing page from scratch can be a complex process that requires a lot of resources and skills. That's why there are a number of tools on the market for those who are not as familiar with design and programming.
Unbounce
Unbounce is a marketing program that allows you to create landing pages without any design knowledge.
Through an intuitive dashboard you can modify buttons, titles, images and other elements.
It has more than 125 customizable templates organized by categories according to sector or type of campaign. In addition, it offers many other functionalities that allow the creation of A/B tests and pop-ups , insertion of scripts and integration of leads .
The brand wants to create a customer journey map with the aim of increasing its online sales. Thus, it researches and describes the profile of its main buyer persona: women aged 30 to 50, interested in spirituality and active on Instagram.
Once the contact points have been identified, the brand decides to advertise to that target and carry out activities with meditation and mindfulness influencers on that network. Thus, a girl who follows one of those accounts decides to visit the website link where she will find a pop-up offering a 30% discount on the first purchase.
In addition, the woman finds positive comments and phone data interviews with yoga gurus on spirituality on the website. Finally, attracted by the coherence of the brand's values and the promotion, she decides to buy a garment.
Now that you know how to create a customer journey , it's time to put the concepts you've learned into practice to increase sales in your online business.
Don't have one yet? With Tiendanube you can create your store and professionalize your brand with our design templates and powerful integrations. What are you waiting for to offer your customers the best experience at every stage of their journey.
Tools for creating landing pages
Landing pages are pages that aim to convert visitors into leads , that is, users with greater potential to become your customers.
Creating a landing page from scratch can be a complex process that requires a lot of resources and skills. That's why there are a number of tools on the market for those who are not as familiar with design and programming.
Unbounce
Unbounce is a marketing program that allows you to create landing pages without any design knowledge.
Through an intuitive dashboard you can modify buttons, titles, images and other elements.
It has more than 125 customizable templates organized by categories according to sector or type of campaign. In addition, it offers many other functionalities that allow the creation of A/B tests and pop-ups , insertion of scripts and integration of leads .