Digital media are becoming increasingly popular when it comes to obtaining information or news. Rebold's Audience Panel informs us about the current information situation in Spain. It has analysed the evolution of multi-channel information consumption in Spain over the last few years. In addition, it provides clues about the main trends.
2017 and, far above that, specialized digital media have done so by 81% since the same year. "The written press continues to lose online readers with the trend registered a few years ago, while radio is stabilizing," they state in the report.
"With this analysis we want to help brands understand which channels and media citizens use to obtain information, and the trends that this dynamic behavior indicates, so that companies can position themselves in society," explains David Cascant , Country Manager of Rebold Communication Spain.
Digital media
Online media began a growing trend in 2017, which has led them to lead news consumption since 2019. In addition, they increased their notoriety in 2021 by 4% compared to the previous year.
General online media moderate their growth and rise by 3% in 2021. Specialized media advance by 5% compared to 2020. Above all, those related to health, family and employment.
Media outlets that have news reserved for subscribers already account for 36% of the top media outlets with the largest audience in 2021.
Radio
Radio news programmes have consolidated the recovery achieved in 2020, when they united arab emirates number data became an important source of information following the state of emergency. They have accumulated a 9% recovery since 2018.
The 8:00 to 10:00 a.m. time slots regain their lead; the main stations gain 11% of listeners in that time slot.
People over 55 represent half of the listeners of the main news programmes.
Television
The main national free-to-air TV channels have lost 11% of their audience . They are returning to the downward trend they have been experiencing since 2015.
Print media
Print media, newspapers and magazines, have lost 14% of their audience in the past year. The decline is more acute in newspapers, which lost 28% of readers in 2021 and have accumulated a 54% decline since 2015.
The most specialized publications, less exposed to current events and the demand for immediacy, hold up better (decoration, lifestyle, family and health, leisure and cultu