In the video we can see how one of the famous "bunnies" opens the door to the " MetaMansion " and offers us a VIP pass.
This initiative will feature mini-games, social mixers, scheduled events, and ongoing digital collectible releases that draw on the brand’s nearly 70-year publishing history.
Playboy in the metaverse
This partnership between The Sandbox and Playboy is considered the return o israel number data f the bunny brand to the Web 3.0 space , where since 2021 it has launched its first NFT collection, entitled “ Liquid Summer ”, composed of digital artworks. In October 2021 they launched “ Playboy Rabbitars ”. These pieces will be used in the metaverse and will become a VIP pass just like The Sandbox lands.
Rachel Webber , Playboy’s chief brand and strategy officer, said: “The world and lifestyle of the Playboy Mansion is obviously something that is very aspirational. So the opportunity to create that environment in a way that more people can now enter in a virtual space, and to do it in a really contemporary way is something that we’re really excited to bring to life.”
"We can't wait to invite our global Playboy fan base , and in particular our Rabbitar community and The Sandbox LAND owners , into this immersive new world of Playboy," he added.
He ends his statement by arguing that “it’s a balancing act of providing all these incredible ideas that come from the DNA of Playboy and this iconic lifestyle brand and providing access to this incredible archive of art, photography, comics, talent, creators and celebrities that we’ve worked with, and not wanting to be prescriptive about what it can be.”