3. Concern about threats to media quality
Posted: Mon Jan 06, 2025 8:51 am
84% of experts report a “High” or “Very High” level of concern about at least one of the threats to media quality. Most point to disinformation or fake news as the most worrying threats to media quality. In this case, the impact on brand reputation or consumer distrust are more worrying to them than the return on advertising investment of the campaign.
Regarding misinformation, 42% of experts expressed their primary concern about the impact it can have on brand reputation or the distrust it can generate among consumers regarding content or advertising.
Meanwhile, 29% of respondents are concerned about a reduction in audience reach lebanon number data Social media, considered a vulnerable environment for misinformation
The research also shows that marketers are prioritizing social media, with nearly half of respondents (42%) indicating that these platforms are a priority for them.
More than half of them (60%) consider them to be a more likely environment for incidents related to misinformation to occur , followed by mobile and audio.
“As we continue to classify the sources of misinformation, our report sheds light on the growing need to focus on controlling the content that appears alongside ads, including implementing suitability frameworks that specifically address false or misleading content,” said Tony Marl
Regarding misinformation, 42% of experts expressed their primary concern about the impact it can have on brand reputation or the distrust it can generate among consumers regarding content or advertising.
Meanwhile, 29% of respondents are concerned about a reduction in audience reach lebanon number data Social media, considered a vulnerable environment for misinformation
The research also shows that marketers are prioritizing social media, with nearly half of respondents (42%) indicating that these platforms are a priority for them.
More than half of them (60%) consider them to be a more likely environment for incidents related to misinformation to occur , followed by mobile and audio.
“As we continue to classify the sources of misinformation, our report sheds light on the growing need to focus on controlling the content that appears alongside ads, including implementing suitability frameworks that specifically address false or misleading content,” said Tony Marl