The mobile ecosystem has changed dramatically in recent years. Could you tell us about the current situation?
Posted: Mon Jan 06, 2025 9:00 am
Adsmovil was founded in 2009 in Colombia as a company focused on advertising for mobile devices. It quickly became a pioneer in innovation in the digital advertising industry in Latin America and in the Hispanic market in the United States.
At MarketingDirecto.com we have been able to count on Ishaq Platero , Regional Manager in Europe for Adsmovil, to talk to us about the current situation of the mobile ecosystem and the changes that it has undergone in recent years.
Since its inception, Adsmovil has had a vision that has allowed it to quickly adapt to market needs and even anticipate them by incorporating technological and data solutions , as well as geolocation and machine learning , with which it enhances attribution models in programmatic purchasing. At the same time, it enriches its audiences with access to data on purchasing behavior and interests in digital and physical environments. Along with all this, since 2018 it has promoted the presence of brands in the mobile oman number data gaming sector.
Today, Adsmovil is an ADTECH company that has managed to expand its operations and presence to European markets in countries such as Spain, Portugal and France. At the same time, it has consolidated its track record working with clients such as Toyota, BMW, Ford, Unilever, Nestlé and Burger King. And even for the political campaigns of Joe Biden, Barack Obama and Donald Trump.
Today, brands must go further than ever with data, technology and creativity to reach consumers. And they must act in a coherent manner across the entire mobile ecosystem. In addition, smartphone usage has increased dramatically as the costs of using the devices have decreased. In addition, most consumers now have a device at their fingertips 24 hours a day, accompanying them on the go or while watching television. And when consumers watch 'traditional' television - a habit that is declining - and an ad appears, many switch to mobile entertainment to 'make the most' of their time.
In fact, the numbers support the growth of mobile gaming . According to the Global Games Market report by Newzoo, there are currently more than 3 billion gamers in the world. And last year alone, this industry generated $175.8 billion in revenue. In Europe, it is estimated that there are 408 million gamers playing from their mobile phones, an industry that generated revenues of $31.5 billion in 2021 alone.
At MarketingDirecto.com we have been able to count on Ishaq Platero , Regional Manager in Europe for Adsmovil, to talk to us about the current situation of the mobile ecosystem and the changes that it has undergone in recent years.
Since its inception, Adsmovil has had a vision that has allowed it to quickly adapt to market needs and even anticipate them by incorporating technological and data solutions , as well as geolocation and machine learning , with which it enhances attribution models in programmatic purchasing. At the same time, it enriches its audiences with access to data on purchasing behavior and interests in digital and physical environments. Along with all this, since 2018 it has promoted the presence of brands in the mobile oman number data gaming sector.
Today, Adsmovil is an ADTECH company that has managed to expand its operations and presence to European markets in countries such as Spain, Portugal and France. At the same time, it has consolidated its track record working with clients such as Toyota, BMW, Ford, Unilever, Nestlé and Burger King. And even for the political campaigns of Joe Biden, Barack Obama and Donald Trump.
Today, brands must go further than ever with data, technology and creativity to reach consumers. And they must act in a coherent manner across the entire mobile ecosystem. In addition, smartphone usage has increased dramatically as the costs of using the devices have decreased. In addition, most consumers now have a device at their fingertips 24 hours a day, accompanying them on the go or while watching television. And when consumers watch 'traditional' television - a habit that is declining - and an ad appears, many switch to mobile entertainment to 'make the most' of their time.
In fact, the numbers support the growth of mobile gaming . According to the Global Games Market report by Newzoo, there are currently more than 3 billion gamers in the world. And last year alone, this industry generated $175.8 billion in revenue. In Europe, it is estimated that there are 408 million gamers playing from their mobile phones, an industry that generated revenues of $31.5 billion in 2021 alone.