To create an experience based on authentic customer centricity,

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To develop the knowledge needed to put the customer back at the center of the relationship with the company, insurance industry players now have extremely effective tools at their disposal, thanks to which they are able to make their data analysis system even more accurate . They can exploit the results obtained from these analyses to build profiles that are as sri lanka whatsapp resource precise as possible and to create products and services with a high degree of customization . This process of continuous modernization - of the infrastructure and of the working methodology - translates operationally into a customer experience tailored to the person : fluid, complete, punctual and efficient, able to meet consumer expectations and adapt perfectly to their characteristics.

it is necessary to move in several directions at the same time: designing frictionless purchasing and subscription paths, offering products at accessible costs compared to the real spending possibility and, above all, offering holistic management of the relationship with customers .

Influencing each other, technological evolution and a renewed awareness of the role played by the customer, favor the transition to a customer centricity paradigm . This statement, which has its theoretical value, also has – and this is the aspect that interests us most – a concrete impact in terms of achieving business results : the commitment to guarantee that the insured obtains what he wants or needs, when , where , and how he wants or needs it, goes hand in hand with the company's need to generate ever higher profit margins .