Apart from trying to eat healthily, as a part of the healthy movement lifestyle trend, the Chinese are also beginning to buy more vitamins and supplements. Although Traditional Chinese Medicine is still very popular and valued in Chinese culture, young people are gaining interest in overseas vitamins and health supplements.
The most popular categories are weight-control supplements and vitamins for good skin, as skincare plays an important job in China’s daily life.
Here is one of our vitamins case studies:
GMA Case Study: Vitabiotics
Packaged healthy foods
You can also appeal to Chinese consumers with healthy foods that are a bit easier to ship. Think packaged food items that include healthy ingredients like dried fruit and whole grains. Chinese consumers, especially young people, are more interested in food trends. Sometimes they can’t get these trendy food items from local Chinese sellers, or, as we mentioned earlier, they don’t trust them.
Wine
A few years back, a typical Chinese consumer interested in canada telegram number buying alcohol for some occasion, would most likely visit the favorite Chinese online marketplace or other online store and bought Baijiu, a local strong alcohol. But nowadays, with Western trends flooding the market, young Chinese alcohol enthusiasts start to purchase other alcohols, especially imported wines from international brands through China’s cross-border e-commerce platforms.
There are more and more international businesses looking for Chinese distributors that will help them sell wine on the Chinese market, as the demand is growing fast, and changing local and business cultures.
Food supplements and vitamins
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