While these findings highlight a radical shift in banking habits,
Posted: Mon Jan 06, 2025 10:10 am
This is according to a recent study by Citizens' Banking Experience, according to which nine out of 10 consumers (90%) and the vast majority of companies (86%) would use digital banking channels systematically and continuously (up from 85% and 71% respectively compared to July 2020). The adoption of digital tools in the case of financial services therefore seems to be on its way to becoming "almost universal and practically permanent".
In a situation of widespread digital adoption that is now israel whatsapp resource consolidated – at least 70% of interviewees, consumers and companies, say that the new tools have now entered into daily use – customers say they are increasingly comfortable sharing personal data with their banks.
they also demonstrate the substantial preference still given to the human element , at least during some interactions. Human interaction – provided in person – remains essential when it comes to obtaining financial advice or in the case of carrying out more complex transactions: two-thirds (both consumers and companies) prefer it to obtain in-depth and detailed financial advice (Source: Bloomberg ).
If we want to activate banking loyalty mechanisms , how should a purchase funnel be designed that uses both digitalization and the “human element”? Which dimensions of the experience are best suited to being enhanced to increase target loyalty?
In a situation of widespread digital adoption that is now israel whatsapp resource consolidated – at least 70% of interviewees, consumers and companies, say that the new tools have now entered into daily use – customers say they are increasingly comfortable sharing personal data with their banks.
they also demonstrate the substantial preference still given to the human element , at least during some interactions. Human interaction – provided in person – remains essential when it comes to obtaining financial advice or in the case of carrying out more complex transactions: two-thirds (both consumers and companies) prefer it to obtain in-depth and detailed financial advice (Source: Bloomberg ).
If we want to activate banking loyalty mechanisms , how should a purchase funnel be designed that uses both digitalization and the “human element”? Which dimensions of the experience are best suited to being enhanced to increase target loyalty?