Types of UGC in Social Media
Posted: Tue Jan 07, 2025 5:27 am
If you are not new to business and have already come to promoting your product on social networks, then most likely you are already using the UGC tool. You can check this as follows:
look for reviews online about your product;
remember if people came to you through word of mouth;
Have you seen the brand's tags on social media?
This is far from a complete list. Let's look at examples of what types of UGC content there are:
Comments
Comments are available in any social network. With their help, you can not only evaluate the attitude towards your product, but also communicate with your audience, for example, by finding out their requests. Perhaps your product or service is missing something or, conversely, something should be removed.
In the case of UGC, people often either ask something or express macedonia whatsapp phone number their opinion: positive and negative. And here it is important to learn how to work with comments correctly:
respond in a timely manner;
respond respectfully, according to the ToV (the style in which the company communicates with the audience);
do not enter into conflict;
try to be polite.
After all, this is also a way to react to negativity from users in a timely manner. If you smooth things over right away, you can avoid conflict and subsequent negative mentions.
An example of working with objections in comments
I think everyone knows that there are fake and real comments. If earlier it was easier to distinguish the "original" from the fake, now it is not. People buy goods for money, make a review on them and write "true" comments.
People often notice a catch. So if a comment is written by a real person who actually bought the product or used the service, it will be noticeable. A real user will mention not only the pros, but will also touch on the cons.
Reviews
The most comprehensive type of UGC is reviews. Here, customers can not only express their opinions, but also demonstrate what they have used. This could be a service, product, service, etc.
The most popular service for video reviews is YouTube. A user can go to the platform, type in a review of the desired product in the search and watch dozens of videos, both with pluses and minuses.
More often than not, the audience prefers to trust a specific person, for example, a blogger they watch. This is something that entrepreneurs who want to promote their product with the help of a media person should pay attention to.
It is worth paying attention to :
audience;
content;
price;
possibility of barter;
behavior;
coverage and other factors.
There are bloggers on YouTube who base their entire content on reviews.
Reviews can also be in text format. Users post such content on specialized platforms, such as IRecommend, Otzovik, etc.
look for reviews online about your product;
remember if people came to you through word of mouth;
Have you seen the brand's tags on social media?
This is far from a complete list. Let's look at examples of what types of UGC content there are:
Comments
Comments are available in any social network. With their help, you can not only evaluate the attitude towards your product, but also communicate with your audience, for example, by finding out their requests. Perhaps your product or service is missing something or, conversely, something should be removed.
In the case of UGC, people often either ask something or express macedonia whatsapp phone number their opinion: positive and negative. And here it is important to learn how to work with comments correctly:
respond in a timely manner;
respond respectfully, according to the ToV (the style in which the company communicates with the audience);
do not enter into conflict;
try to be polite.
After all, this is also a way to react to negativity from users in a timely manner. If you smooth things over right away, you can avoid conflict and subsequent negative mentions.
An example of working with objections in comments
I think everyone knows that there are fake and real comments. If earlier it was easier to distinguish the "original" from the fake, now it is not. People buy goods for money, make a review on them and write "true" comments.
People often notice a catch. So if a comment is written by a real person who actually bought the product or used the service, it will be noticeable. A real user will mention not only the pros, but will also touch on the cons.
Reviews
The most comprehensive type of UGC is reviews. Here, customers can not only express their opinions, but also demonstrate what they have used. This could be a service, product, service, etc.
The most popular service for video reviews is YouTube. A user can go to the platform, type in a review of the desired product in the search and watch dozens of videos, both with pluses and minuses.
More often than not, the audience prefers to trust a specific person, for example, a blogger they watch. This is something that entrepreneurs who want to promote their product with the help of a media person should pay attention to.
It is worth paying attention to :
audience;
content;
price;
possibility of barter;
behavior;
coverage and other factors.
There are bloggers on YouTube who base their entire content on reviews.
Reviews can also be in text format. Users post such content on specialized platforms, such as IRecommend, Otzovik, etc.