Ibai Llanos also came into the limelight a few weeks
Posted: Tue Jan 07, 2025 5:36 am
Twitch are getting bigger and bigger. The streaming platform has surpassed 1 billion minutes watched so far in 2021, which translates to an increase of more than 35% compared to 2020, according to data from Twitchtracker collected by Rebold in its analysis of the Twitch phenomenon. The number of creators on the platform has also skyrocketed: in 2020 it doubled, going from 3.6 million to 6.9 million, and now exceeds 9 million.
Twitch's popularity is leading it to compete with traditional television channels , as was already reflected during the broadcast of the New Year's Eve chimes by Ibai Llanos , a broadcast that exceeded 550,000 viewers . As Rebold points out in its report, Twitch began its journey by conquering mainly younger audiences, but the age range has been growing over time thanks, among other things, to sports content. In addition, despite the fact that gaming and sports are its star content, Twitch is increasingly adding more themes to attract new audiences.
ago when he managed to interview Leo Messi in Paris after his signing for PSG and offer the debut of the football star on his Twitch channel . This last broadcast, which was not lacking in brands, managed to gather more than two million viewers on the platform owned by Amazon.
"Content consumption through these new channels has already reached the audiovisual ecosystem, jordan number data the favourite of the new generations, and advertisers have to be clear that if they want to reach them they must do so where they are and, very importantly, with a language adapted to the medium ," explains Belén Naz, Country Manager of Rebold.
San Miguel Beers , one of the pioneering brands in investing in gaming, recently launched a campaign in which, together with modders, star content creators, emerging streamers and video game fans, it developed an action to give away a PC MOD to a member of the gaming community to help them in their work and career. The popular streamer TheGrefg made a broadcast in which he chose, with the help of his community, the winner through Twitch and YouTube.
These are campaigns that involve "greater technical complexity because they involve many different actors, but they allow us to fine-tune the objective, support both the brand and its consumers, and generate valuable content for the community ," explains Nina Bermúdez, Esports & Gaming Manager at Rebold.
Given the proliferation of communication channels and the fragmentation of audiences, the challenge for brands will once again be relevance.
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Twitch's popularity is leading it to compete with traditional television channels , as was already reflected during the broadcast of the New Year's Eve chimes by Ibai Llanos , a broadcast that exceeded 550,000 viewers . As Rebold points out in its report, Twitch began its journey by conquering mainly younger audiences, but the age range has been growing over time thanks, among other things, to sports content. In addition, despite the fact that gaming and sports are its star content, Twitch is increasingly adding more themes to attract new audiences.
ago when he managed to interview Leo Messi in Paris after his signing for PSG and offer the debut of the football star on his Twitch channel . This last broadcast, which was not lacking in brands, managed to gather more than two million viewers on the platform owned by Amazon.
"Content consumption through these new channels has already reached the audiovisual ecosystem, jordan number data the favourite of the new generations, and advertisers have to be clear that if they want to reach them they must do so where they are and, very importantly, with a language adapted to the medium ," explains Belén Naz, Country Manager of Rebold.
San Miguel Beers , one of the pioneering brands in investing in gaming, recently launched a campaign in which, together with modders, star content creators, emerging streamers and video game fans, it developed an action to give away a PC MOD to a member of the gaming community to help them in their work and career. The popular streamer TheGrefg made a broadcast in which he chose, with the help of his community, the winner through Twitch and YouTube.
These are campaigns that involve "greater technical complexity because they involve many different actors, but they allow us to fine-tune the objective, support both the brand and its consumers, and generate valuable content for the community ," explains Nina Bermúdez, Esports & Gaming Manager at Rebold.
Given the proliferation of communication channels and the fragmentation of audiences, the challenge for brands will once again be relevance.
Newsletter
Subscribe to our newsletter!
Follow MarketingDirect