The next session was led by Gianvito Montrone
Posted: Tue Jan 07, 2025 6:14 am
Last Thursday, IEBS Business School , the leading digital business school in online training, organized the first edition of eCommerce Day, an inspiring event in which ecommerce experts shared their first-hand life experiences full of advice and recommendations for scaling ecommerce projects.
Unai Curiel, Performance Marketing Specialist at We Are Knitters , highlighted that the great challenge that companies are currently facing is to retain the customers that came to them with the pandemic. Together with his colleague Selene Dubois, they told first-hand how the growth of this great brand was forged, focusing on the experience and not directly on the product. In fact, Dubois pointed out that “We do not focus on a specific product, but on conquering with a new hobby.”
David Morán, Director of the Ecommerce postgraduate course at IEBS and Head of digital & ecommerce at Muroexe , was in charge of opening the event with a talk in which he offered a series of recommendations for using the Tik Tok social network to grow an ecommerce, such as In-Feed ads and Hashtag Channels. According to Morán, “TikTok is an unstoppable social network that we must include in our digital marketing strategy.”
CoFounder at RevArt and eCommerce & Brand Manager , who focused on growth hacks on ecommerce platforms developed with Shopify. A hack is an action that seeks to break oman number data unwritten rules to achieve a goal. In this case, Gianvito showed little-known Shopify utilities such as Augmented Reality techniques that increase conversion to sales by creating interactive shopping experiences. Montrone pointed out that “At the moment there are not many companies that are using augmented reality, so we can take advantage of its use to turn it into a differential value . ”
Jorge Uríos, CEO of Filiatly , conveyed the importance of having influencers or content creators to grow ecommerce projects, emphasizing the need to establish constant strategies for them to work. In addition, he pointed out the need to establish a working method with influencers that includes the phases of defining, identifying, agreeing, creating and publishing, amplifying and thanking. In marketing, we have always talked about the Buyer Persona, but according to Uríos, we must start talking about the Partner Persona in collaborations with influencers. “The future belongs to content creators ,” he pointed out. On the other hand, Jorge Fernández-Gallardo, CEO of Ecomsur for North Latin America , commented that “Many companies put their company at the center and ask the consumer to adapt. That is a mistake . ”
Ángel Sánchez, Head of Digital at Blue Banana Brand, was in charge of closing the session by telling the success story of this brand, very close to generation Z. It is another example of omnichannel ecommerce with great growth rates thanks to actions such as the creation of ebooks with great graphic design and content, or exclusive sales for existing customers on special days such as Black Friday. Sánchez stated that “The customer is more informed than ever and has a lot of decision-making power . ”
The eCommerce Day thus became a space for ideas, strength, advice and recommendations on the different actions that can be carried out on ecommerce platforms to make them scalable.
It is possible to watch the event again via this link .
Unai Curiel, Performance Marketing Specialist at We Are Knitters , highlighted that the great challenge that companies are currently facing is to retain the customers that came to them with the pandemic. Together with his colleague Selene Dubois, they told first-hand how the growth of this great brand was forged, focusing on the experience and not directly on the product. In fact, Dubois pointed out that “We do not focus on a specific product, but on conquering with a new hobby.”
David Morán, Director of the Ecommerce postgraduate course at IEBS and Head of digital & ecommerce at Muroexe , was in charge of opening the event with a talk in which he offered a series of recommendations for using the Tik Tok social network to grow an ecommerce, such as In-Feed ads and Hashtag Channels. According to Morán, “TikTok is an unstoppable social network that we must include in our digital marketing strategy.”
CoFounder at RevArt and eCommerce & Brand Manager , who focused on growth hacks on ecommerce platforms developed with Shopify. A hack is an action that seeks to break oman number data unwritten rules to achieve a goal. In this case, Gianvito showed little-known Shopify utilities such as Augmented Reality techniques that increase conversion to sales by creating interactive shopping experiences. Montrone pointed out that “At the moment there are not many companies that are using augmented reality, so we can take advantage of its use to turn it into a differential value . ”
Jorge Uríos, CEO of Filiatly , conveyed the importance of having influencers or content creators to grow ecommerce projects, emphasizing the need to establish constant strategies for them to work. In addition, he pointed out the need to establish a working method with influencers that includes the phases of defining, identifying, agreeing, creating and publishing, amplifying and thanking. In marketing, we have always talked about the Buyer Persona, but according to Uríos, we must start talking about the Partner Persona in collaborations with influencers. “The future belongs to content creators ,” he pointed out. On the other hand, Jorge Fernández-Gallardo, CEO of Ecomsur for North Latin America , commented that “Many companies put their company at the center and ask the consumer to adapt. That is a mistake . ”
Ángel Sánchez, Head of Digital at Blue Banana Brand, was in charge of closing the session by telling the success story of this brand, very close to generation Z. It is another example of omnichannel ecommerce with great growth rates thanks to actions such as the creation of ebooks with great graphic design and content, or exclusive sales for existing customers on special days such as Black Friday. Sánchez stated that “The customer is more informed than ever and has a lot of decision-making power . ”
The eCommerce Day thus became a space for ideas, strength, advice and recommendations on the different actions that can be carried out on ecommerce platforms to make them scalable.
It is possible to watch the event again via this link .