The second trick: Make good use of tools and incentives

[aminaas1575]

To automatically complete customer acquisition and shopping guide
After reading this, you may be confused: the above design can indeed grasp the online and offline footprints of consumers. But there is still a long way between visiting a store and becoming a LINE friend. Are there really many consumers doing this?

plain-me shares MAAC backend data with us. Among all sources of LINE friends, OMO has been steadily occupying the top 2 places .

In response to the large number of customers who flock to 15 stores every day, they launched a campaign of "add a friend and get a 100-yuan online discount coupon", giving consumers not only a high incentive to scan the QR code to add friends to receive discount coupons, but also follow-up online Shopping motivation. Just for this activity of "adding friends offline and buying clothes online", the current ROAS is stably maintained at above 75.

When many brands accumulate online members, they spend resources on advertising, operating official websites, etc., but the results are not good. But the story of plain-me has given us three inspirations:

1. The best source of high-quality online members is your own offline stores
2. Sending small coupons can lead store customers to online to complete "adding friends" and "shopping guide", which is very cost-effective
3. The official LINE account and simple tools can complete iraq whatsapp phone number the effective layout and planning of OMO.
testimonial_blog_white BG copy.jpg

The third trick: Make your store salespeople fall in love with online sales
Finally, another way to ensure that store customers go online is to systematically engage all service staff in the store to encourage consumers to do so. On the other hand, at least make sure your store staff aren't trying to prevent customers from going online.

For brands that operate both physical and online sales channels, they usually hope that this business model can alleviate the pressure on logistics and inventory management. When stores have different sizes and items, and sometimes there is no time to arrange the items that customers want, what the brand headquarters hopes to see most is of course for customers to be able to place orders online.

However, many store sales staff are under performance pressure, so instead of encouraging consumers to shop online, they may try to keep consumers in the store. When customers encounter items and sizes that do not meet their expectations, they may not be able to get a good shopping experience, or even miss the opportunity to go from offline to online.