Mercado Ads ads are displayed as “promoted posts” in relevant and strategic positions within the Mercado Libre platform, to increase sales opportunities. These positions are:
Your product search results: These posts appear prominently within the search results a user makes to see what you sell.
Within other sellers' product pages: If a user visits another seller's listings, they'll have the opportunity to interact with your products through boxes displayed as “Featured Products.”
Example of what promoted products look like.
What are the requirements for advertising on Mercado Libre?
To advertise on Mercado Libre through Mercado Ads , you must meet 2 essential requirements:
1. Be a Market Leader
In this case, you will need to china phone data register a number of completed sales in a given time. With this, Mercado Libre will verify that you are a real seller with a good track record.
2. Have a green reputation
To have a “green reputation,” your profile must show a track record of positive reviews and no complaints about delays in product delivery, poor quality of service, or problems with payment methods.
Example of how to promote yourself in sponsored ads market.
How do you pay for advertising on Mercado Libre?
The costs of your advertising campaigns will automatically appear in the “Billing” section of your Mercado Libre account. You will pay everything at once: the closing of your normal invoice, plus the expenses of your Mercado Ads campaigns .
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Benefits of advertising on Mercado Ads
If you are wondering “Is Mercado Ads worth it ?”, in this section you will learn about its benefits.
Ad targeting
One of the most important features of Mercado Ads is that it allows you to segment your ads so that they reach a target audience. This way, you will have more chances of connecting with users who are interested in what you sell.
Campaign planning
Just as Facebook and Instagram allow you to plan and organize your advertising campaigns, Mercado Ads follows the same line.
By having access to your ads, you can monitor their performance more easily. For example, you can check the amount of your investment, whether you are achieving the expected results, or pause a promotion if it does not meet your expectations. Learn how to make effective advertising.