Both Safari, Apple's browser, and Firefox, Chrome's two main rivals, have long blocked third-party cookies.
Posted: Tue Jan 07, 2025 6:27 am
Through third-party cookies, providers other than the websites visited by the Internet user can track their behavior on the Internet to send them personalized advertisements.
In this sense, they are different from the so-called first-party cookies , which are used on qatar number data the websites visited by the Internet user to speed up and facilitate navigation (remembering, for example, user names, passwords or browsing preferences).
Once Google stops supporting Chrome (which has a market share of around 64%), online advertising companies will face many obstacles when it comes to marketing spaces tailored to the audiences that advertisers are interested in.
From third-party cookie-based advertising to ads based on collective interests
The deletion of cookies in Chrome will take place in two phases, according to the new plans revealed yesterday by Google. The first phase will begin at the end of 2022, will last for approximately nine months and in which the company will carry out a "comprehensive monitoring of the adoption of the technology and the comments received." The second phase, meanwhile, will begin in mid-2023 and then Chrome will begin to gradually eliminate third-party cookies over a period of three months until their complete elimination is completed at the end of 2023.
To replace cookies, Google is working on an alternative integrated into its “Privacy Sandbox” initiative , which aims to enable browsers to enable online advertising based on collective rather than individual interests. This would eliminate the personal analysis of each user’s online behaviour and replace it with a sample based on the behaviour of a group of similar people.
According to Google, this alternative produces results almost as effective as those tha
In this sense, they are different from the so-called first-party cookies , which are used on qatar number data the websites visited by the Internet user to speed up and facilitate navigation (remembering, for example, user names, passwords or browsing preferences).
Once Google stops supporting Chrome (which has a market share of around 64%), online advertising companies will face many obstacles when it comes to marketing spaces tailored to the audiences that advertisers are interested in.
From third-party cookie-based advertising to ads based on collective interests
The deletion of cookies in Chrome will take place in two phases, according to the new plans revealed yesterday by Google. The first phase will begin at the end of 2022, will last for approximately nine months and in which the company will carry out a "comprehensive monitoring of the adoption of the technology and the comments received." The second phase, meanwhile, will begin in mid-2023 and then Chrome will begin to gradually eliminate third-party cookies over a period of three months until their complete elimination is completed at the end of 2023.
To replace cookies, Google is working on an alternative integrated into its “Privacy Sandbox” initiative , which aims to enable browsers to enable online advertising based on collective rather than individual interests. This would eliminate the personal analysis of each user’s online behaviour and replace it with a sample based on the behaviour of a group of similar people.
According to Google, this alternative produces results almost as effective as those tha