ESP migration and certainly

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e., your header and footer images. 6. Warm up the IP address A key component of migrating to a new ESP is warming up the IP address. In simple English, this means allowing time for Internet Service Providers (ISPs) like Gmail, Yahoo, etc. to get familiar with your new IP address and recognize that your emails are of great quality and they do not belong in the spam folder. In order to make that happen, you need to go through a process known as IP warm-up, which is perhaps the trickiest part of an



the reason many email marketers will choose to stick to their existing ESP. Most ISPs kenya number screening will initially put emails that come from a new IP address in the spam folder, as a safety measure. The way to go around this is to create a send plan that includes daily sends of a small volume of emails per ISP, and start with your most engaged subscribers first. After the first round and depending on performance, you can gradually increase the volume of daily sends. Apart from creating pots of data per ISP, you should also segment your data by country or region of activity.