Read ROBINMAY’s complete journey and case details
Posted: Tue Jan 07, 2025 6:34 am
Brand Case: LINE OA Actual Brand Management Case
The following cases are divided according to industry categories. Each selected case has its own emphasis on operating methods. It is recommended that brands read it carefully to find out the parts that are suitable for their own brands.
79. LINE official account retail industry case: ROBINMAY fashion bag brand
In addition to operating across e-commerce websites, Facebook, LINE, and Instagram, the fashionable beauty bag brand ROBINMAY has also opened 12 physical stores to meet the needs and experience of consumers returning visits across channels. In order to allow consumers to travel smoothly between online and offline without giving up consumption when encountering experience breakpoints, ROBINMAY continues to think about a more comprehensive OMO layout.
ROBINMAY believes that in the new retail era, for a brand to be successful, it needs to provide a more personalized consumer experience and create diverse communication channels. ROBINMAY finally decided to launch a small-scale digital transformation from the official LINE account, which increased the opening rate of the official account japan whatsapp phone number by 55% and the revenue by 140% in 3 months! Today, LINE OA has become an important revenue channel for ROBINMAY.
80. LINE official account e-commerce case (1): Good Life quality selection brand #remarketing# binds members
The brand marketing manager of Good Day pointed out: "The purpose of operating LINE is to have a deeper connection with members, so it is very important to bind members so that we can know their consumption behavior on the official website, so that members who are highly contributing or highly interested can enjoy more Good luck. We also hope that every time we push content, we can create interactions. Instead of just using discounts to communicate with consumers, that is just a special medicine. What we pay more attention to is the feelings and experience of members, as well as the entire flow process. Perfect enough."
The following cases are divided according to industry categories. Each selected case has its own emphasis on operating methods. It is recommended that brands read it carefully to find out the parts that are suitable for their own brands.
79. LINE official account retail industry case: ROBINMAY fashion bag brand
In addition to operating across e-commerce websites, Facebook, LINE, and Instagram, the fashionable beauty bag brand ROBINMAY has also opened 12 physical stores to meet the needs and experience of consumers returning visits across channels. In order to allow consumers to travel smoothly between online and offline without giving up consumption when encountering experience breakpoints, ROBINMAY continues to think about a more comprehensive OMO layout.
ROBINMAY believes that in the new retail era, for a brand to be successful, it needs to provide a more personalized consumer experience and create diverse communication channels. ROBINMAY finally decided to launch a small-scale digital transformation from the official LINE account, which increased the opening rate of the official account japan whatsapp phone number by 55% and the revenue by 140% in 3 months! Today, LINE OA has become an important revenue channel for ROBINMAY.
80. LINE official account e-commerce case (1): Good Life quality selection brand #remarketing# binds members
The brand marketing manager of Good Day pointed out: "The purpose of operating LINE is to have a deeper connection with members, so it is very important to bind members so that we can know their consumption behavior on the official website, so that members who are highly contributing or highly interested can enjoy more Good luck. We also hope that every time we push content, we can create interactions. Instead of just using discounts to communicate with consumers, that is just a special medicine. What we pay more attention to is the feelings and experience of members, as well as the entire flow process. Perfect enough."