firsthand during the Rio Olympics, when working
Posted: Tue Jan 07, 2025 6:47 am
Second, there are more limits to working with athletes than there are to celebrities. They have to follow specific rules to remain eligible to play their sport. Those rules can determine: Which companies athletes can work with (the NBA Players Union negotiates some exclusive content creation deals for basketball players, for example) What athletes can wear or say while posting content on social media When athletes can post brand-related content Bellando saw this
\with runner Shalene Flanagan. "No athlete could go to Rio and post about any ofkuwait number screening their sponsorships while they were there,” Bellando said. There was a blackout period for brand sponsorship posting about two weeks before the Olympics, and two weeks after. But the wide audiences these athletes have can make partnership deals worth it for brands, in spite of the regulations. Customers. Pro: Relatable Con: Limited influence Paid social endorsements from customers may be the new wave of the customer testimonial, McKeown said. This can make a big impact — especially on TikTok. Just ask Trinidad Sandoval. In August 2021, Sandoval posted a video of herself using Peter Thomas Roth eye cream.
\with runner Shalene Flanagan. "No athlete could go to Rio and post about any ofkuwait number screening their sponsorships while they were there,” Bellando said. There was a blackout period for brand sponsorship posting about two weeks before the Olympics, and two weeks after. But the wide audiences these athletes have can make partnership deals worth it for brands, in spite of the regulations. Customers. Pro: Relatable Con: Limited influence Paid social endorsements from customers may be the new wave of the customer testimonial, McKeown said. This can make a big impact — especially on TikTok. Just ask Trinidad Sandoval. In August 2021, Sandoval posted a video of herself using Peter Thomas Roth eye cream.