What is word-of-mouth marketing?
Posted: Tue Jan 07, 2025 8:30 am
What is Word-of-Mouth Marketing? Why is it important?
Word-of-Mouth Marketing refers to establishing a good reputation and allowing customers to help the brand recommend products to achieve marketing purposes. Word-of-mouth marketing is divided into many types. The most common word-of-mouth marketing techniques include KOL marketing, viral marketing , etc. In addition to using real cases to introduce these marketing techniques, this article will also analyze the 5T elements of word-of-mouth marketing and reveal the key to successful word-of-mouth marketing.
According to Nielsen's survey , 92% of consumers trust products recommended by friends or family, which is higher than consumers' trust in all other advertisements, which shows the importance of switzerland whatsapp phone number word-of-mouth marketing. In addition, the 2021 survey by marketingcharts.com also found that when consumers come into contact with a new brand, the highest proportion of consumers hope to get to know the brand through "word of mouth", as high as 28%, but only 4% of professional marketers believe that word of mouth is the most important factor for consumers to understand the brand. The best way to understand the brand in your mind is that the importance of word-of-mouth marketing is seriously underestimated by marketers.
Word-of-Mouth Marketing refers to establishing a good reputation and allowing customers to help the brand recommend products to achieve marketing purposes. Word-of-mouth marketing is divided into many types. The most common word-of-mouth marketing techniques include KOL marketing, viral marketing , etc. In addition to using real cases to introduce these marketing techniques, this article will also analyze the 5T elements of word-of-mouth marketing and reveal the key to successful word-of-mouth marketing.
According to Nielsen's survey , 92% of consumers trust products recommended by friends or family, which is higher than consumers' trust in all other advertisements, which shows the importance of switzerland whatsapp phone number word-of-mouth marketing. In addition, the 2021 survey by marketingcharts.com also found that when consumers come into contact with a new brand, the highest proportion of consumers hope to get to know the brand through "word of mouth", as high as 28%, but only 4% of professional marketers believe that word of mouth is the most important factor for consumers to understand the brand. The best way to understand the brand in your mind is that the importance of word-of-mouth marketing is seriously underestimated by marketers.