In addition, L’Oréal is creating new D2C
Posted: Tue Jan 07, 2025 8:34 am
But the purchase of Modiface is just one of L'Oréal's moves to evolve its digital strategy and brand capabilities. In fact, becoming a digital-first company has been a priority in recent years. According to Rochete, e-commerce accounts for $3 billion in annual sales and 50% of its annual growth.
“As a company, we prioritize digital”
80% of the brand’s content is made with digital in mind. “As a company, we put digital first. Even in our internal meetings, everyone starts with digital execution,” he explains. “As a cultural shift , it’s pretty impressive.”
On the other hand, the beauty giant is also doubling down on direct-to-consumer sales ,austria phone number particularly when it comes to its most luxurious brands, because, as Rochet says: “The luxury business is more D2C-friendly, due to lower distribution in offline businesses, higher prices and the need to curate the brand experience and value in the best way, which we often don’t find on other platforms.”
brands, such as Color & Co, a custom hair color brand. It was launched last May from its tech incubator in partnership with London-based Founders Factory. That business incubator also helps L’Oréal discover digitally savvy startups and technologies to work with. This year, two startups, Sampler and Riviter, a product sampling strategy company and an AI-powered visual search engine respectively, will join the incubator.
Working with startups that offer new technologies helps L'Oréal foster the natural relationship the company believes beauty has with the internet. "Beauty and digital are a perfect match," Rochet explains. "It's so visual, so social, that you want to share your new look, your new style, your new color."
“As a company, we prioritize digital”
80% of the brand’s content is made with digital in mind. “As a company, we put digital first. Even in our internal meetings, everyone starts with digital execution,” he explains. “As a cultural shift , it’s pretty impressive.”
On the other hand, the beauty giant is also doubling down on direct-to-consumer sales ,austria phone number particularly when it comes to its most luxurious brands, because, as Rochet says: “The luxury business is more D2C-friendly, due to lower distribution in offline businesses, higher prices and the need to curate the brand experience and value in the best way, which we often don’t find on other platforms.”
brands, such as Color & Co, a custom hair color brand. It was launched last May from its tech incubator in partnership with London-based Founders Factory. That business incubator also helps L’Oréal discover digitally savvy startups and technologies to work with. This year, two startups, Sampler and Riviter, a product sampling strategy company and an AI-powered visual search engine respectively, will join the incubator.
Working with startups that offer new technologies helps L'Oréal foster the natural relationship the company believes beauty has with the internet. "Beauty and digital are a perfect match," Rochet explains. "It's so visual, so social, that you want to share your new look, your new style, your new color."