Are your customers abandoning their carts? Find out how to prevent this!
Posted: Wed Jan 08, 2025 3:42 am
6 reasons why your customers abandon their shopping cart
Image from: 6 reasons why your customers abandon their shopping cart
How to apply cross selling and up selling techniques ?
Now that you know what cross-selling and up-selling strategies are , it's time to understand how to apply these techniques to your online store . This way, you'll get more profits.
After all, like any action, it needs to be planned . So:
1. Know your audience
This advice is valid for several commercial whatsapp data strategies, and cross selling and up selling are no exception. But why do you need to know your consumer's profile to apply these techniques?
Let's imagine that you are planning to offer a product for upselling that costs $10,000 pesos, but your audience has never spent more than $4,000 pesos in your store. In this scenario, going down this path does not seem like a good idea.
Knowing the purchasing power and consumption habits of your target audience will help you define not only the prices of your products but also what you should offer in cross selling and up selling .
2. Offer relevant products in your cross-selling strategies
Another point to keep in mind when working with these sales techniques is the products you are going to offer.
It is (very) important that they awaken the consumer's desire to buy them . In addition, the customer needs to see a competitive advantage when making the purchase, either by the convenience of buying another useful item , in the case of cross selling , or by having a discount to buy a better quality product , in the case of up selling .
3. Present offers in the right context
In addition to displaying attractive products for cross-selling and up-selling strategies to work , it is necessary to present them at the right times. Let's look in detail at the two most appropriate ones.
Checkout
At the end of the purchase, you can apply both cross selling and up selling techniques .
When the customer is about to complete the purchase, he or she has that last chance to change his or her mind : he or she can choose to add a complementary item to the cart or take the opportunity to buy a superior product at a friendly price.
Email marketing
Email marketing can also be a great opportunity in cases of cross selling .
After all, it may be that when the customer made the purchase, he or she may not have had enough money to take advantage of the opportunity, but perhaps some time later, he or she may be able to purchase the complementary items.
Image from: 6 reasons why your customers abandon their shopping cart
How to apply cross selling and up selling techniques ?
Now that you know what cross-selling and up-selling strategies are , it's time to understand how to apply these techniques to your online store . This way, you'll get more profits.
After all, like any action, it needs to be planned . So:
1. Know your audience
This advice is valid for several commercial whatsapp data strategies, and cross selling and up selling are no exception. But why do you need to know your consumer's profile to apply these techniques?
Let's imagine that you are planning to offer a product for upselling that costs $10,000 pesos, but your audience has never spent more than $4,000 pesos in your store. In this scenario, going down this path does not seem like a good idea.
Knowing the purchasing power and consumption habits of your target audience will help you define not only the prices of your products but also what you should offer in cross selling and up selling .
2. Offer relevant products in your cross-selling strategies
Another point to keep in mind when working with these sales techniques is the products you are going to offer.
It is (very) important that they awaken the consumer's desire to buy them . In addition, the customer needs to see a competitive advantage when making the purchase, either by the convenience of buying another useful item , in the case of cross selling , or by having a discount to buy a better quality product , in the case of up selling .
3. Present offers in the right context
In addition to displaying attractive products for cross-selling and up-selling strategies to work , it is necessary to present them at the right times. Let's look in detail at the two most appropriate ones.
Checkout
At the end of the purchase, you can apply both cross selling and up selling techniques .
When the customer is about to complete the purchase, he or she has that last chance to change his or her mind : he or she can choose to add a complementary item to the cart or take the opportunity to buy a superior product at a friendly price.
Email marketing
Email marketing can also be a great opportunity in cases of cross selling .
After all, it may be that when the customer made the purchase, he or she may not have had enough money to take advantage of the opportunity, but perhaps some time later, he or she may be able to purchase the complementary items.