Flexibility and speed of decision making.

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Personal interest of the investor and possible mentoring support.
Cons:

Limited funding compared to venture capital funds.
Opportunity to deal with unstructured process and requirements.
On the topic. How to find an investor for a business: tips and strategy for searching



What should a presentation be like?
Typically, 5-15 minutes are allocated for a startup pitch at an event, followed by time for questions. During this time, you need to talk about the essence of your idea, the size and potential of the new zealand whatsapp phone number market, the advantages of your project and the team you have assembled. Let's focus on what should be revealed in your presentation in the most detail:

1. The essence of the product. Describe the problem and your solution. For example, our startup automates legal processes and saves the company up to 70% of the time it spends on entering documents in 1C.

2. Business model. Tell us how you plan to make money at the moment. As a startup develops, pivots are possible - changes in the direction of development or in your business model. Our approach was to sell subscriptions to companies, which brought in a stable cash flow.

3. Competitive advantage. Compare yourself to existing competitors and explain why you are better. We have developed unique algorithms and a user-friendly interface, which distinguishes us from competitors.

4. Market Valuation: The most successful strategy in the venture market is considered to be the approach where you become a monopolist in some small segment of the market and then expand, getting more and more customers in the market as a whole. In the venture world, these processes are called the following terms:

SOM (Serviceable Obtainable Market) is the volume of the market that is available to you right now;
SAM (Served Available Market) is the market volume that your competitors have received.
TAM (Total Addressable Market) is the market volume to which a product can theoretically be sold.
PAM (Potential Available Market) is the volume of the potential market in the future.
You need to estimate the size of, if not each market, then at least the SOM and one of the major markets. This will help investors understand what development is planned and what the company's growth is assessed on.

According to Statista , the LegalTech market was valued at $29.7 billion in 2023. That is, our startup's SOM is $29.7 billion.