Trading marketing actions
Posted: Wed Jan 08, 2025 4:05 am
Now that we have a clearer idea of what this is all about, let's see specifically what trading marketing actions to implement in your business or venture.
These are examples of some strategies that will help you obtain new potential clients and retain those who already know you .
Product presentation
The way you display your items can make a big difference. Whether you sell in a physical store or online, it's important to be clear about which products you're going to highlight .
Try to put yourself in the shoes of the whatsapp resource person who enters your business: what is the first thing they see? What order do they find in the categories of your catalogue ?
Improving the rotation of your products can be a good idea to promote items that may not be as present among your consumers.
In physical stores, for example, it is strategic to place certain items close to the checkouts , where people are waiting and are likely to see them. You can also add signs or signage that highlight certain items.
In the case of online stores , cross-selling or up-selling actions can be implemented to promote the purchase of more and/or better items and, with this, increase the average ticket of your business.
Creating promotions and offers
We already mentioned 2×1 promotions , which are so characteristic of trade marketing. To create new sales opportunities, you can develop coupon programs where discounts are obtained after a certain number of visits (and purchases) in the store.
Another good idea is to run contests and giveaways where the prizes consist of promotions to use in your store or purchase orders. It will even serve as attractive content for your social networks!
There are many tactics to increase the average ticket , even without having to lower prices or reduce your profitability . Some of them are:
Create product kits : Many times, the simple proposal of bundling products into packages makes visitors consider purchasing a few more items.
Complementary products : There are some items that complement each other or work very well together. So, as a recommendation, suggest to visitors the “must-haves” in your stock, based on what they have already selected.
These are examples of some strategies that will help you obtain new potential clients and retain those who already know you .
Product presentation
The way you display your items can make a big difference. Whether you sell in a physical store or online, it's important to be clear about which products you're going to highlight .
Try to put yourself in the shoes of the whatsapp resource person who enters your business: what is the first thing they see? What order do they find in the categories of your catalogue ?
Improving the rotation of your products can be a good idea to promote items that may not be as present among your consumers.
In physical stores, for example, it is strategic to place certain items close to the checkouts , where people are waiting and are likely to see them. You can also add signs or signage that highlight certain items.
In the case of online stores , cross-selling or up-selling actions can be implemented to promote the purchase of more and/or better items and, with this, increase the average ticket of your business.
Creating promotions and offers
We already mentioned 2×1 promotions , which are so characteristic of trade marketing. To create new sales opportunities, you can develop coupon programs where discounts are obtained after a certain number of visits (and purchases) in the store.
Another good idea is to run contests and giveaways where the prizes consist of promotions to use in your store or purchase orders. It will even serve as attractive content for your social networks!
There are many tactics to increase the average ticket , even without having to lower prices or reduce your profitability . Some of them are:
Create product kits : Many times, the simple proposal of bundling products into packages makes visitors consider purchasing a few more items.
Complementary products : There are some items that complement each other or work very well together. So, as a recommendation, suggest to visitors the “must-haves” in your stock, based on what they have already selected.