In 1949, Harley-Davidson changed

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In 1949, Harley-Davidson changed the logo to a complete metal design, which gives off a masculine and brutal vibe.

1953-1965

The first significant redesign of the Harley-Davidson logo israel telegram in 1953 when the brand celebrated its 50th anniversary. The logo was changed to an enraged V-shaped symbol, which represents the company’s motorcycle engine.

The bar which contained the wordmark was retained and placed horizontally on the V design. The font design was in a custom cursive typeface and has strong lines and a flat base.

In celebration of its anniversary, the “50 years” inscription was incorporated on the upper part of the logo’s shield, while the “American Made” was on the bottom one.

Riders loved this logo because of its strong and stylish metal medallion, which adds to the robust look of its motorbikes. However, the brand changed its logo in the following years.

1965-2003

In 1965, the brand went back to its original logo version but modernized it and switched the color palette to monochrome. The shape of the Bar & Shield emblem was enhanced, looking even more powerful and masculine in its black and white combination.

Fans of the motorcycle brand considered this the most iconic logo, which started a new era of the brand’s history.