Japan Database

Among the territorial multichannel banks (the traditional ones, to be clear), 57% have already adopted measurement systems and KPIs , while 25% are planning to do so in the short term . Among the digital native banks , the number of banks that have adopted such metrics rises to 71% and the remaining 29% will do so shortly. Dialogue and conversation on social media are now a fundamental element for banks too The last relevant point of this research that I want to focus on is that started to massively use web and social spaces for customer contact to create interaction.


Dialogue has now become a fundamental element : 74% of banks intervene in internal bolivia number screening conversations on their social media but, among these, 14% also intervene in conversations on external channels . There are also banks that focus mainly on listening and analyzing conversations. The objective is first and foremost commercial: 83 % of banks believe that conversations on social media can be related to the purchasing decisions of current and potential customers . If you want to learn more, read the official ABI press release here , or go to Bancaforte.it, Media Partner of the Dimensione Social & Web conference that dedicated a Special to it (including video interviews with participants).