The diffusion and success of this type

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The need of users to experience something different from visual content, without giving up information and entertainment.

The combination of these two elements and the possibility of accessing content without interrupting other activities are the strengths of the podcast. According to a recent research conducted by the BBC, in fact, approximately 94% of users listen to a podcast while engaged in other activities, with very positive results also in terms of receiving the message and attention (bbc.co.uk).

For these reasons, the podcast is proving to be an unmissable opportunity for albania phone data any marketing strategy, bringing a breath of fresh air in the content to offer.

It is with this in mind that many companies are focusing on branded podcasts to entertain and promote corporate culture. The effectiveness of this choice lies entirely in the storytelling that must not be too self-referential, but tell anecdotes or delve into topics related to the brand's activities. For example, the Gucci Podcast that presents the company's products or news through the voices of employees or famous people, without being too commercial.