Mobile and social media in 2018: what impact on your strategies?
Posted: Sun Jan 12, 2025 4:09 am
The e-pub observatory report is divided into 5 main parts which take into account:
The digital advertising market which is the heart of the study
A part linked to search as a lever for growth
Display, especially on social networks
The use of mobile in our consumption patterns
A synthesis
Firstly, the study shows that the advertising market share is increasing only in digital. This increase is almost 5 points. This has the effect of reducing the market share of traditional media except TV, which remains stable. However, we must be careful not to confuse investment share and the real cost of advertising. Advertising can be very expensive, especially on old terrestrial channels. c level contact list
This increase of 5 points is due to two growths which are:
Search (web search), which is experiencing growth of 8.5 bridges. For the first time, the market share exceeds one billion investments.
Social display which has seen growth of nearly 62% in 1 year. This takes us from 288 to 467 million in investment.
The digital advertising market which is the heart of the study
A part linked to search as a lever for growth
Display, especially on social networks
The use of mobile in our consumption patterns
A synthesis
Firstly, the study shows that the advertising market share is increasing only in digital. This increase is almost 5 points. This has the effect of reducing the market share of traditional media except TV, which remains stable. However, we must be careful not to confuse investment share and the real cost of advertising. Advertising can be very expensive, especially on old terrestrial channels. c level contact list
This increase of 5 points is due to two growths which are:
Search (web search), which is experiencing growth of 8.5 bridges. For the first time, the market share exceeds one billion investments.
Social display which has seen growth of nearly 62% in 1 year. This takes us from 288 to 467 million in investment.